Friday, April 24, 2020

Public Health Characteristics

Different people perceive varying images as far as public health is concerned. Moreover, it can imply different ideas depending on the context used. In the United States, there are various public health perceptions. Public health refers to the science of improving and guarding people’s health.Advertising We will write a custom essay sample on Public Health Characteristics specifically for you for only $16.05 $11/page Learn More This is achieved through strategies such as research on diseases, enhancing healthy lifestyles, preventing injury, and creating awareness. Public health experts play a great responsibility in assessing how the environment, personal decisions, and genetics influence health. Through the assessment, they are able to come up with strategies for guarding societies, families, and individuals. Public Health’s Contribution towards Improvement of Quality of Life and Health Status As a result of public health, individuals can live for longer periods. This is attributed to the fact that public health deals with creating awareness about the strategies that are most effective in preventing diseases. In addition, individuals are advised on appropriate diets, which promote healthy immune systems. When people are aware about prevention of diseases and the significance of nutrients in the body, they are able to take appropriate measures, which lengthens their lives. Public health also deals with environmental protection. This ensures that air, land, and water pollution are prevented. A clean environment is vital for ensuring that water- borne and air- borne diseases are prevented (Webster, 2001). Consequently, this ensures healthy communities. Public health is extremely important in ensuring safer births. Public health experts advocate for better maternal and health services that entails the care of all age groups. The vulnerable groups such as children aged less than five years, expectant and lactating mothers , people suffering from chronic diseases, and HIV/ AIDS victims have their health needs cared for comprehensively. As a result, expectant mothers are guaranteed safer births. Children aged less than five years, expectant and lactating mothers are provided with comprehensive health care programs, which reduce maternal and infant mortality and morbidity. Historical Phenomena Responsible for Public Health Responses’ Development A Quarantine refers to a public health policy that was practiced during the fourteenth century. Various quarantine systems were developed as a strategy of isolating merchandise and travellers believed to be coming from infected regions. A majority of the urban authorities operated cordon sanitaire, which had strict regulations. These controls methods were practiced until the nineteenth century. This was particularly during outbreaks such as cholera, measles, and chicken pox. Moreover, the control methods were aimed at protecting the health of people (Grif fiths Hunter, 1999).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More During the 2nd quarter of the 19th century, â€Å"state medicine† was used. Through the ‘sanitary idea’, a dominant public health administration would be established to ensure that local authorities provided appropriate street cleaning, sewers, and drains. Moreover, there would be environmental regulation of offensive businesses, nuisances, and housing. Distinctive and Unique Public Health Features Public health gives quarantine a significant role as far as disease prevention is concerned. The movement of people and goods can act as a mode of transferring public health dangers. Therefore, public health ensures keen surveillance. Public health relies heavily on creating and transmitting information on disease prevention. There is a key concern that every person has a great role in safeguarding their health , which promotes a healthy community. Public health considers the eradication of smallpox a great success. Therefore, immunization is a key public health feature (Webster, 2001). References Griffiths, S., Hunter, D. J. (1999). Perspectives in Public Health. Oxford: Radcliffe Medical Press. Webster, C. (2001). Caring for health: History and diversity (3rd ed.). Buckingham: Open University Press. This essay on Public Health Characteristics was written and submitted by user Lawrence Walsh to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 17, 2020

Cottle

Cottle From the case presented, it is apparent that there are numerous factors influencing demand for toothbrushes in India. Demand is a function of various factors including social, economic, and environmental factors.Advertising We will write a custom assessment sample on Cottle-Taylor: Expanding the oral care group in India specifically for you for only $16.05 $11/page Learn More Oral hygiene awareness is among the factors influencing the demand for toothbrushes in India. The demand for toothbrushes depends highly on the extent of awareness and understanding that consumers have pertaining to the importance of oral hygiene. From the case, it is evident that approximately half of all Indians are not concerned with preventing and curing dental problems (Quelch, Zalosh, 2012). Accordingly, this lowers the demand for toothbrushes within the country. However, the demand can be enhanced by educating and enlightening the populace on the importance of good oral hygiene. Similarly, awareness can be increased through effectual advertisements and promotions of toothbrushes. Affordability is a chief factor influencing demand Affordability is based on the economic conditions prevailing within the markets. It focuses on the quantity of disposable income as well as the earnings of the consumers, which determine whether they can afford to purchase a toothbrush or not. From the case study, a majority of the consumers in the developing countries does not perceive a need for sophisticated products that are quite costly. For instance, in her research, Patel found that merely a small number of the wealth consumers could afford the battery-operated toothbrush. In this context, it is manifest that high cost is likely to decrease the demand for toothbrushes. Hence, it is recommendable that companies manufacture toothbrushes that are cost-friendly if they have to increase demand (Quelch Zalosh, 2012). People’s attitudes and habits are likely to influence d emand for toothbrushes in India. Indians are popularly known for chewing Neem tree twigs. This is remedy used by most people in India to keep their teeth healthy. From this perspective, it occurs that these Indian traditions hinder them from purchasing toothbrushes. However, demand can be increased by educating and empowering the populace on the benefits of using contemporary toothbrushes. For instance, the countrywide campaigns conducted by the Indian Dental Association in collaboration with Cottle raised awareness of dental health benefits along with the influence of Western habits, propelling oral care growth in India (Boone Kurtz, 2009).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dental professionalism is likely to influence the demand for toothbrushes in India. Consumers have a high likelihood of being influenced by people they deem knowledgeable and credible. Howe ver, with low dental professionalism in India, residents hardly acquire the necessary information pertaining to the use of toothbrushes. Hence, the demand for toothbrushes remains low within the country. Nevertheless, demand can be increased by curtailing the scarcity of dental professionals within the country. An increase in the number of dentists is likely to reflect in an increase in dental visits and increased awareness on the use of toothbrushes (Quelch Zalosh, 2012). The frequency of brushing teeth and replacing toothbrushes will automatically influence the demand for toothbrushes. The more a consumer brushes his teeth, the more quickly the toothbrush is likely to wear away. Consequently, this calls for replacement with a new toothbrush. However, in India, only a negligible population of toothbrush users replaces their toothbrushes within three months, thus decreasing the demand for toothbrushes. In this context, it is vital to encourage consumers to brush their teeth twice a day and replace their toothbrushes after three months as recommended by dental practitioners (Johnson, Carr, Canavan, 2012). Cottle-Taylor’s performance in the Indian market A company’s marketing mix strategy remains chief to its success (Boone, Kurtz, 2009). Cottle employed an effective marketing mix to ensure that its product attributes, communication strategy, pricing strategy, and distribution strategy are in alignment with the company’s strategic goal. Cottle is enjoying an advantage within the toothbrush market because it has a competitive advantage in the manufacture of advanced technology toothbrushes. To reach its market segments, Cottle devised three product attributes namely low-end manual, mid-range manual, and battery-operated, which came in a variety of styles and colors. Moreover, Cottle established an effective distribution strategy that enabled the company to penetrate the highly disperse retail location within India.Advertising We wi ll write a custom assessment sample on Cottle-Taylor: Expanding the oral care group in India specifically for you for only $16.05 $11/page Learn More The three categories of distributor included high-volume retail outlets, medium-sized distributors, and seed distributors. These distributors focused on urban locations, semi-urban regions, and small villages respectively. Hence, the distribution tactic would enable reaching consumers within all sectors of the country (Quelch Zalosh, 2012). To attain a competitive edge, Cottle did place its toothbrushes within retail outlets nationwide. To do this, the company employed multiple distribution strategies as well as relies on a broad network of partner distributors. Equally, the company made efforts to perfect its retail distribution operation, attaining a competitive advantage. Besides, with the aim of reaching the urban and high-income populace, Cottle supplied and displayed its products in India’s largest super markets (Boone Kurtz, 2009). Competition remained a major challenge for Cottle. The two prime competitors in India were Hinda-Daltan, with approximately 21 percent market share, and SarIndia that held 11 percent market share. The rest 21 percent of the market share comprised of low-priced and low-quality oral products emerging from Vietnam and China. Given that most of the consumers are from low-income backgrounds, the low-priced oral products proved a challenge to Cottle (Boone Kurtz, 2009). To accelerate the development of the toothbrush market in India, Cottle should target the mid-range manual and low-end manual toothbrushes as opposed to targeting the battery-operated toothbrushes. This is because the sale of battery-operated toothbrushes is low owing to its high price. Considering the potential markets of the company, which are semi-urban and massive rural markets. Moreover, low-end manual and mid-range manual among others due to the low costs. Equally, Cottle should place g reater focus on semi-urban population where the majority of the persons do not use the toothbrush at all (Johnson, Carr, Canavan, 2012).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analyzing the cultural context of India will assist Cottle-Taylor in addressing the demand of its products. Culture plays an important role in the sale of products. Organizations or companies must consider the cultures of consumers and target group to meet the demand and expectations. This leads in the increased satisfaction of customer needs. India is a country deeply ingrained in its cultures. For instance, people in India use Neem twigs, tobacco, ash, charcoal, and black salt for brushing their teeth. The company should focus on areas that uphold these cultures to enhance their performance on sales. This is attainable via creating awareness on the benefits of oral hygiene, and in this context enlightening the people on the benefits of oral hygiene allied to Cottle’s products. The rural-urban consumers’ challenges should be considered to address the oral hygiene issue appropriately. These approaches will increase the growth rate in the oral sector, thus accelerating the development of the toothbrush market within India (Quelch Zalosh, 2012). A suitable tactic to accelerate the development of the toothbrush market in India is creating awareness and understanding of Cottle’s products benefits. Lang had felt that this approach contributed to consumer inertia in Thailand. Indeed, it is evident that people within India are not aware of the benefits of oral hygiene. Hence, they are not concerned with preventing or curing dental problems. Not only do they not seek proper dental health care, but they also do not brush their teeth frequently or change their toothbrushes after three months. Thus, increased awareness is likely to modify people’s habits and behaviors, making them adopt the habit of using toothbrushes (Boone Kurtz, 2009). The company has a strategy of increasing its sales. In order to achieve the goal within the stated deadline, the company must develop effective plans that may enhance effective advertising budgeting. The co mpany has divided its marketing or advertising in three units referred to as messages. Solving the problem in advertising, it appears appropriate to abide by what Patel suggests, that is, allocate more advertising dollars to messages one and two (Quelch Zalosh, 2012). Projected income statements for toothbrushes Advertisements: Print ad-50% Radio-5% Billboards-15% Television ad-50% Patel projected 20% increase in sales Lang projected 25-30% increase in sales Income statement 2009 Patel 2010 Lang 2010 Gross revenue 100 70.1 100.95 117.59 Less trade discount 10 7.01 10.095 11.759 Net revenue 90 63.09 90.85572 105.83 Manufacturing costs, selling costs 46 32.25 46.43 54.091 Gross margin 44 30.85 44.418 51.74 Ad 9 6.3 9.09 14.11 Consumer promotion 3 2.1 3.0285 3.528 Selling, administration costs 14 9.81 14.133 16.463 Profit from operations 18 12.62 18.1714 17.639 References Boone, L. E., Kurtz, D. L. (2009). Contemporary business 2010 update. New York: John Wi ley Sons. Johnson, C., Carr, R., Canavan, T. H. (2012). Factors affecting U.S trade and shipments of information technology products computer equipment, telecommunications equipment, and semi-conductors. Washington, DC: DIANE Publishing. Quelch, J. A., Zalosh, A. (2012). Cottle-Taylor: Expanding the oral care group in India. Harvard: Harvard Business Publishing.

Sunday, March 1, 2020

Civil Rights Definition

Civil Rights Definition Civil rights are the rights of individuals to be protected against unfair treatment based on certain personal characteristics like race, gender, age, or disability. Governments enact civil rights laws to protect people from discrimination in social functions such as education, employment, housing, and access to public accommodations. Civil Rights Key Takeaways Civil rights protect people from unequal treatment based on their individual characteristics like race and gender.Governments create civil rights laws to ensure fair treatment of groups that have traditionally been the target of discrimination.Civil rights differ from civil liberties, which are specific freedoms of all citizens as listed and ensured in a binding document, such as the U.S. Bill of Rights, and interpreted by the courts. Civil Rights Definition Civil rights are a set of rightss of civil rights include the rights of people to work, study, eat, and live where they choose. To turn a customer away from a restaurant solely because of his or her race, for example, is a civil rights violation under United States laws.  Ã‚   Civil rights laws are often enacted in order to guarantee fair and equal treatment for groups of people who have historically faced discrimination. In the United States, for example, several civil rights laws focus on â€Å"protected classes† of people who share characteristics such as race, gender, age, disability, or sexual orientation. While now taken for granted in most other western democracies, consideration for civil rights has been deteriorating, according to international monitoring agencies. Since the September 11, 2001, terrorist attacks, the global war on terror has driven many governments to sacrifice civil rights in the name of security. Civil Rights vs. Civil Liberties Civil rights are often confused with civil liberties, which are the freedoms guaranteed to the citizens or residents of a country by an overriding legal covenant, like the U.S. Bill of Rights, and interpreted by the courts and lawmakers. The First Amendment’s right to free speech is an example of a civil liberty. Both civil rights and civil liberties differ subtly from human rights, those freedoms belonging to all people regardless of where they live, such as freedom from slavery, torture, and religious persecution. International Perspective and Civil Rights Movements Virtually all nations deny some civil rights to some minority groups either by law or by custom. In the United States, for example, women continue to face discrimination in jobs traditionally held exclusively by men. While the Universal Declaration of Human Rights, adopted by the United Nations in 1948, embodies civil rights, the provisions are not legally binding. Thus, there is no worldwide standard. Instead, individual nations tend to respond differently to pressure for enacting civil rights laws. Historically, when a significant portion of a nation’s people feel they are treated unfairly, civil rights movements emerge. While most often associated with the American Civil Rights Movement, similar notable efforts have occurred elsewhere. South Africa The South African system of government-sanctioned racial segregation known as apartheid came to an end after a high-profile civil rights movement that began in the 1940s. When the white South African government responded by jailing Nelson Mandela and most of its other leaders, the anti-apartheid movement lost strength until the 1980s. Under pressure from the United States and other Western nations, the South African government released Nelson Mandela from prison and lifted its ban on the African National Congress, the major black political party, in 1990. In 1994, Mandela was elected the first black president of South Africa. India The struggle of the Dalits in India has similarities to both the American Civil Rights Movement and the South African anti-apartheid movement. Formerly known as the â€Å"Untouchables,† the Dalits belong to the lowest social group in India’s Hindu caste system. Though they make up one-sixth of India’s population, the Dalits were forced to live as second-class citizens for centuries, facing discrimination in access to jobs, education, and allowed marriage partners. After years of civil disobedience and political activism, the Dalits won victories, highlighted by the election of K. R. Narayanan to the presidency in 1997. Serving as president until 2002, Narayanan stressed the nation’s obligations towards the Dalits and other minorities and called attention to the other many social ills of caste discrimination. Northern Ireland After the division of Ireland in 1920, Northern Ireland witnessed violence between the ruling British Protestant majority and members of the native Irish Catholic minority. Demanding an end to discrimination in housing and employment opportunities, Catholic activists launched marches and protests modeled after the American Civil Rights Movement. In 1971, the internment without trial of over 300 Catholic activists by the British government sparked an escalated, often-violent civil disobedience campaign headed by the Irish Republican Army (IRA). The turning point in the struggle came on Bloody Sunday, January 30, 1972, when 14 unarmed Catholic civil rights marchers were shot dead by the British army. The massacre galvanized the British people. Since Bloody Sunday, the British Parliament has instituted reforms protecting the civil rights of Northern Irish Catholics. Sources and Further Reference Hamlin, Rebecca. Civil Rights. Encyclopedia Britannica.. U.Civil Rights Act of 1964S. EEOC.Shah, Anup. Human Rights in Various Regions. Global Issues (October 1, 2010).Dooley, Brian. Black and Green: The Fight for Civil Rights in Northern Ireland and Black America. (Excerpts) Yale University.Bloody Sunday: What happened on Sunday 30 January 1972? BBC News (March 14, 2019).

Friday, February 14, 2020

Potter House Case Study Example | Topics and Well Written Essays - 1000 words

Potter House - Case Study Example the right to enjoy the benefits of the property, to live and to use the property. B also has the right to share in the proceeds if the property is sold. The ownership of the property is divided into 2 components; legal title and beneficial ownership. The legal title can be ascertained by reference to the land register (assuming that the title registration has been effected) and those persons who hold the legal title are the trustees of the land. In this case, A, C and D are the trustees of the Potter House. The trustees are given wide powers i.e. to sell, to lease, or to mortgage the land. Under the law, the trustees are not allowed to benefit from the exercise of their powers in their capacity as trustees. The benefits of the home must be deflected to the beneficiaries. These rules apply even if the trustees and the beneficiaries are the same people. The House of Lords has accepted that a trust should be implied in all cases of co-ownership - Williams & Glyn's Bank v Boland [1981] AC 487, 503, per Lord Wilberforce. Under the English law, since 1925, joint tenancy has been the only form of co-ownership. Whereas there are two types of ownership for the beneficial ownership of the property i.e. 'beneficial joint tenants' or 'tenants in common'. From the facts of the case, it is clear that A, B, C and D has indicated to hold the property as beneficial joint tenants. In this case, each owner jointly own the entire property and technically the property is held by the owner in trust for himself. The owners do not have separate shares of the property each (unlike the case of property held under the title of tenants in common) and neither of the owners have a separate share in the property which they can sell or leave in a will. The consequence of having such a title to a property is that upon death of one party his interest passes automatically to the surviving owner and this means that the property cannot be transferred to another person by the deceased owner through a will or on intestacy, as it doe s not form part of the deceased's estate. When B, in 2000, aged 27, moved out from the house to a new job in Kent, he demanded from C and D immediate payment for his share in the Potter House. B later died and left all his property by will to his mother, X. As explained above, B owns the house jointly with A, C and D and each of them has no separate share to the Potter House. It is not possible for joint tenants to sever their legal ownership in the estate and convert them into tenancy in common. Severance of joint tenancy into tenancy in common can only be done with respect to the beneficial ownership. A person whose interest is severed will have his share quantified in accordance to the numbers of the joint tenants immediately prior to the severance taking place. In this case, A, B, C and D each has 25% of the interest in the Potter Hous

Saturday, February 1, 2020

Case study for The David Beckham Brand Essay Example | Topics and Well Written Essays - 3000 words

Case study for The David Beckham Brand - Essay Example Beckham, married to ex-member of the pop group Spice Girls’ Victoria Adams, became one of the most popular celebrity couples of the time. They were admired by a tremendously large number of fans and were considered as fashion icons for youth. Beckham’s most popular endorsements include Pepsi, Vodafone, Nike, Brylcreem and Marks and Spencer. According to (HUNTER, 2009, p34-36) the value of Beckham’s brand was estimated to be over 200 million pounds. Great hype in media was created when Beckham got shifted from Manchester United to Real Madrid in 2003. However, this transfer was basically because of his commercial appeal instead of his game skills. In the following document we will analyse the reasons for successful endorsements by Beckham, the values and the principles which were followed in the endorsements and which led to those tremendous successes. Besides, the advantages and the disadvantages will be discussed that companies obtain from these endorsements. The case of Real Madrid will be analysed deeply and discussed in a separate section followed by the concept of celebrity endorsements in general and the benefits that can be achieved by celebrity endorsements by a company. There are generally three reasons for a customer to buy an endorsed product or service which are: quality of the product of service, quantity and price of the product or service and thirdly because of the endorser. David Beckham was sought for a large number of product or service endorsements in the late 90s era and the beginning of 21st century. He was undoubtedly one of the most successful endorsers of that era and the reasons of his success were many. He was not only a stylish soccer player but his popularity was increased due to his marriage with a famous pop star Victoria of former music band Spice Girls. His good looks, pleasant personality and his outclass performance in soccer had made him a style icon for not only the youth but

Friday, January 24, 2020

Copthorne Hotel †Department Analysis Essay -- Business and Management

Copthorne Hotel – Department Analysis Finance The finance department at the Copthorne Hotel is extremely important to the running of the hotel. Some of the finance operations are carried out within the hotel and some are centrally carried out. For example: Overall accounts, balance sheets for the whole company, Annual reports and break even analysis area all carried out centrally. These are all done centrally to reduce the amount of pressure on the individual hotels and to make sure that they have al the information sorted instead of waiting or the individual hotels to send all of the information to the central office. Here are a few more jobs that are carried out centrally. - Compilation of the Financial section of the annual report - Obtaining capital and resources for bulk purchases for all of the hotels regionally - Identifying start up costs - Identifying running costs - Preparing business plans if hotels need to borrow money - Paying salaries of the management team The finance department within the hotel carries out the simple jobs like paying invoices, preparing guest accounts and paying wages for staff (casual staff etc). Here are a few more jobs that the finance department within the hotel has to handle: - Purchasing orders - Monitoring expenditure (gas, electricity etc) to make sure the hotel stays within its budget Each finance department (centrally and locally) has 5 main jobs. They are as follows: Finance Manager, Cost Controller, Accounts Clerk, Salaries Clerk and several Accounts staff who monitor all of the other departments to make sure they do not go over their budget. The finance department would not be able to operate properly without the required staff and each person is equally important. How Finance helps the Copthorne to meet it’s aims and objectives The finance department is one of the most important departments in the hotel. The finance department manages all of the money that comes in and goes out of the hotel, so without the money that the finance department gives them, many departments would not be able to operate properly. At the beginning of the business year, the finance department set a budget for each department in the hotel. For example, the Human Resources department would be given a  £2,000 budget for all of the business year. The Human Resources ac... ...k together efficiently then Aims & Objectives will be met: - Finance & Administration – All of the other departments know notices and information about budgets, ASAP. - Finance & Marketing – All of the other departments know when their budgets will be received as Marketing may print notices or posters. The finance department will also know how much custom is being made from the advertising posters etc. - Finance & Sales – The finance department will know what is being spent, hat money is being brought in from sales of merchandise etc. - Marketing & Administration – If the Administration team work hard and keep the staff happy, the marketing department wont have to sell hotel as much. Changes I think could be made - The first thing I would add is a multi-department meeting at the end of every week. This would allow the departments to analyse the week’s performance to see if they could improve anything within the hotel. ÃÅ"-I would try and allocate certain days/weeks for certain people. For Example: a week special for families. This would bring in extra money, or a week for couples. This would make a boost to profits as it would be a ‘one off’ special.

Thursday, January 16, 2020

A Regression Model

Introduction A regression model with one explanatory variable is called a Simple linear regression, that is it involves 2 points: single explanatory variable and the response variable which is the dependent variable Y and independent X, in the graph of two axis y and x coordinate and finds a linear function, as precisely as it can to explains the response variable values as a function of the expanatory variables. The term simple means in statistics that the response variable y is related to one predictor x. The linear regression is given as Y=?0+?1 + ? and they are two parameters that are used estimate the slope of the line ?1 and the y- intercept of the line ?0. ? is the error term.Background Linear Regression has played a vital role in assisting in the analysis of medical data. It makes it possible for the recognition and grouping associated multiple factors. It as well also allows the recognition of anticipating related dangerous factors and the counting of dangerous scores for a single person's prediction, this was made possible by English scientist Sir Francis Galton (1822–1911), a family member of Charles Darwin, made sufficiently benefaction to both in the study of genes and in the study of behaviour and mind . He is the one that came with regression and introduced statistics in a study of living organism.In his study the data sets that he regarded persistent was the heights of male parent and male child (father and son). He wanted to find out whether he can predict the height of a male child based on the male parent's height. Glancing at the results and scatterplots of the heights, Galton noted the relationship which was increasing and it was linear. After drawing a line to these results using the statistical tools, he observed that for male parents whose heights were more than the normal, the regression line anticipated male parents whose heights were more than the normal tended to have male children that have less height than the normal and male parents that have a height which is less than the normal tended to have male children that have a height that is more than the normal . Purposes Simple linear regression could be for example be purposefully in the instance of a an association among weight and height, Weight being the dependent variable y measured in kilograms and height being the independent variable x in centimeters, where the expected value of weight at a specified height is (X) = 2X/4 – 45 for X > 100 for example. Because of natural changeability, the weight could differ for example, it might remain normally distributed with a still ? = 4. The change between an experimental weight and mean weight at a specified height is denoted as the error for that weight. To realize the association that is linear, we might take the weight of three personalities at each height and relate linear regression to model the mean weight as a function of height using a straight line, ?(X) = ?0 + ?1X . The most general way to guesstimate the parameters, (pronounced beta not) ?0 and gradient ?1 (pronounced as beta not) is the least squares estimator, which is derived by differentiating the regression model with respect to ?0 and ?1 and solving for ?0 and also solving for ?1. Let (x i , y i ) be the Ith coordinates of Y and X. The least squares estimator, guesstimates the intercept and the slope reducing the residual sum of squared errors ?ei2= ?(y i – ? i)2= SSE where yi is the experiential value and ?i = b0 + b1xi is the estimated regression line and is called the fitted or â€Å"hat† values. The estimates are given by b0 = – b1 then b1 = SSXX / SSYY and where and are the samples means X and Y, SSXX and SSYY being standard deviations and r = r(X,Y) Pearson correlation coefficient. It is also denoted as Pearson's r, the Pearson product-moment correlation coefficient, is a measure of the linear associate amongst two variables X and Y. The Pearson correlation coefficient, r takes a variety of values from -1 to +1. A value of 0 recommends that there is no relationship amongst the variables X and Y. A value greater than 0 recommends a positive relationship that is, as the value of the other variable rises, so does the other variable. Before making use of the simple linear regression it is always vital to follow the steps below:1. Select an explanatory variable which is more possible to make the changes in the response variableBe convinced where the previous quantity for the explanatory variable transpire in the precise same period as the quantity of the respone variablePlot the interpretations on a graph making use of the y axis for the respone variable and the x axis for the predictor variable 4. Analyse the plotted interpretations for a linear outline and for any outliersKeeping in mind that there could be correlation without cause and influence. Importances Simple linear regression is considered to be widely valuable in many real-world applications and practises. Simple linear regression functions by assuming the independent and dependent variables have a association that is linear in the certain set-of-data.As expectations are and outcomes are interpreted, the individual handling the analysing role in a such data will have to be precarious since it has been premeditated before that there may be some variables which hinder minimal changes to occur while others will not consider being seized at a stationary point. Although the concept of linear regression is one that is more composite subject, it still remains to be one of the most vital statistical approaches being used till date. Simple linear regression is important because it has be wildly being used in many biological, behavioural , environmental as well as social sciences. Because of its capability to define likely associations among known variables which are simple independent and dependent , it may have assisted in the fields of finance, economics and trend line in describing major data that have proven to be of crux in the selected areas. Above all simple linear regression is vital since it has provided a clue of what desires to be predicted, more specially in regulatory functions involved in certain disciplines. In spite of the complication of simple linear aggression, it has been recognized to be sufficiently valuable in numerous day-to-day applications of life.