Potter House Case Study Example | Topics and Well Written Essays - 1000 words

Potter House - Case Study Example the right to enjoy the benefits of the property, to live and to use the property. B also has the right to share in the proceeds if the property is sold. The ownership of the property is divided into 2 components; legal title and beneficial ownership. The legal title can be ascertained by reference to the land register (assuming that the title registration has been effected) and those persons who hold the legal title are the trustees of the land. In this case, A, C and D are the trustees of the Potter House. The trustees are given wide powers i.e. to sell, to lease, or to mortgage the land. Under the law, the trustees are not allowed to benefit from the exercise of their powers in their capacity as trustees. The benefits of the home must be deflected to the beneficiaries. These rules apply even if the trustees and the beneficiaries are the same people. The House of Lords has accepted that a trust should be implied in all cases of co-ownership - Williams & Glyn's Bank v Boland [1981] AC 487, 503, per Lord Wilberforce. Under the English law, since 1925, joint tenancy has been the only form of co-ownership. Whereas there are two types of ownership for the beneficial ownership of the property i.e. 'beneficial joint tenants' or 'tenants in common'. From the facts of the case, it is clear that A, B, C and D has indicated to hold the property as beneficial joint tenants. In this case, each owner jointly own the entire property and technically the property is held by the owner in trust for himself. The owners do not have separate shares of the property each (unlike the case of property held under the title of tenants in common) and neither of the owners have a separate share in the property which they can sell or leave in a will. The consequence of having such a title to a property is that upon death of one party his interest passes automatically to the surviving owner and this means that the property cannot be transferred to another person by the deceased owner through a will or on intestacy, as it doe s not form part of the deceased's estate. When B, in 2000, aged 27, moved out from the house to a new job in Kent, he demanded from C and D immediate payment for his share in the Potter House. B later died and left all his property by will to his mother, X. As explained above, B owns the house jointly with A, C and D and each of them has no separate share to the Potter House. It is not possible for joint tenants to sever their legal ownership in the estate and convert them into tenancy in common. Severance of joint tenancy into tenancy in common can only be done with respect to the beneficial ownership. A person whose interest is severed will have his share quantified in accordance to the numbers of the joint tenants immediately prior to the severance taking place. In this case, A, B, C and D each has 25% of the interest in the Potter Hous

Case study for The David Beckham Brand Essay Example | Topics and Well Written Essays - 3000 words

Case study for The David Beckham Brand - Essay Example Beckham, married to ex-member of the pop group Spice Girls’ Victoria Adams, became one of the most popular celebrity couples of the time. They were admired by a tremendously large number of fans and were considered as fashion icons for youth. Beckham’s most popular endorsements include Pepsi, Vodafone, Nike, Brylcreem and Marks and Spencer. According to (HUNTER, 2009, p34-36) the value of Beckham’s brand was estimated to be over 200 million pounds. Great hype in media was created when Beckham got shifted from Manchester United to Real Madrid in 2003. However, this transfer was basically because of his commercial appeal instead of his game skills. In the following document we will analyse the reasons for successful endorsements by Beckham, the values and the principles which were followed in the endorsements and which led to those tremendous successes. Besides, the advantages and the disadvantages will be discussed that companies obtain from these endorsements. The case of Real Madrid will be analysed deeply and discussed in a separate section followed by the concept of celebrity endorsements in general and the benefits that can be achieved by celebrity endorsements by a company. There are generally three reasons for a customer to buy an endorsed product or service which are: quality of the product of service, quantity and price of the product or service and thirdly because of the endorser. David Beckham was sought for a large number of product or service endorsements in the late 90s era and the beginning of 21st century. He was undoubtedly one of the most successful endorsers of that era and the reasons of his success were many. He was not only a stylish soccer player but his popularity was increased due to his marriage with a famous pop star Victoria of former music band Spice Girls. His good looks, pleasant personality and his outclass performance in soccer had made him a style icon for not only the youth but